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Photography

POLICIES

OUR PURPOSE: WHY WE PHOTOGRAPH

The Office of Marketing and Communications captures the people, places, and moments that define who we are as Lions. Through bold and authentic storytelling, we create visuals that connect audiences, strengthen the brand, and reflect the university’s values, pride, and personality.

Availability of Services

We often cover:

  • Faculty-led research and scholarly activity
  • Faculty and staff at work in instructional or research environments
  • Student success stories with strategic marketing value
  • Environmental portraits of faculty and staff for official use
  • Recruitment-focused campaigns and academic programs
  • Major university-wide events (e.g., commencement, ROAR, convocation)
  • Campus beauty, seasonal brand imagery and iconic locations
  • Visual assets for use in official print, web and digital platforms

We do not typically cover:

  • Events without strong visual interest or marketing value
  • Award ceremonies or luncheons
  • Portraits for students
  • Small or informal student events or activities
  • Departmental meetings, trainings or retreats
  • Classroom lectures without a broader storytelling angle
  • Last-minute or same-day requests (less than 10 business days’ notice)

Final approval for photography and videography requests is determined by the chief Marketing and Communications officer. If your request is not eligible for coverage, we are happy to offer guidance. We can connect you with approved student or freelance photographers or help your department identify the best way to document your event using internal resources.

Requesting Services

To request photography or video coverage, please complete the Photography/Video Request Form at least 10 business days before your event or deadline. Requests are reviewed based on alignment with the university’s priorities and purpose (above), scope, and available resources.

Usage Rights

All photo and video content created by the Office of Marketing and Communications is the property of East Texas A&M and may be used across official university platforms and publications. Assets are stored in the Digital Asset Management (DAM) system and can be requested for approved use.

Contact

If you have questions or would like to discuss a project, contact the Office of Marketing and Communications at Communications@etamu.edu or 903.886.5128.