BFA in Visual Communication with Emphasis in Illustration/Copywriting
This emphasis gives students a base in design courses before an emphasis in either illustration or copywriting is selected.Copywriting majors combine art and writing in order to prepare themselves for positions as writers and creative directors who take advertising concepts and develop them through headlines and body copy in printed, broadcast and interactive media. Copywriting students take a select sequence of courses in the Department of Literature and Languages, where they focus on creative and technical writing. To augment this sequence, and to prepare them for collaboration with professionals in the visual arts, they also pursue a limited curriculum in art that stresses visual organization, typography, graphic design and art direction.
Illustration is a visual representation of written text with the intent to clarify complicated concepts or difficult objects. Illustration can also adorn advertisements, posters, CD covers, and annual reports, to name a few. This program incorporates both the traditional media and state-of-the-art equipment that permits one to express their ideas as a contemporary illustrator.
University Studies courses (43 sh)
Please read the requirement of the University.
Required courses in the major (85-86 sh)
Studio Art Core:
- ART 110 - Drawing I Hours: 3
- ART 111 - Two-Dimensional Design and Color Theory Hours: 3
- ART 140 - Three-Dimensional Design and Color Theory Hours: 3
- PHO 111 - Introduction to Digital Media Hours: 3
- PHO 112 - Basic Photography I Hours: 3
- ART 211 - Introduction to Visual Communication Hours: 3
- ART 213 - Figure Drawing Hours: 3
Visual Communication Core:
- ART 300 - Typography Hours: 4
- ART 309 - Digital Imaging for Communication Art Hours: 4
- ART 310 - Electronic Media Hours: 4
- ART 365 - Design Communications I Hours: 4
- ART 466 - Design Communications II Hours: 4
- ART 472 - Art Direction Hours: 4
- ART 475 - Design Communications IV Hours: 4
Art/Design History
- ART 1303 - History of Art I Hours: 3
- ART 1304 - History of Art II Hours: 3
6 hours from the following:
- ART 397 - Special Topics Hours: 1-4
- ART 404 - Contemporary Issues Hours: 3
- ART 405 - History of Modern Art Hours: 3
- ART 407 - History of Graphic Design Hours: 3
- ART 408 - History of Advertising and Consumerism Hours: 3
- ART 409 - History of New Media Hours: 3
Total Art/Design History 9(12) SH
Emphasis in Illustration Courses:
- ART 316 - Advanced Drawing Hours: 3
- ART 320 - Airbrush Painting Hours: 3 or
- ART 326 - Painting II (3) Introduction to Basic Concept in Painting Hours: 3
- ART 360 - Illustration I Hours: 4 or
- ART 460 - 3-D Painting Hours: 4 or
- ART 462 - Illustration III Hours: 4
- ART 420 - Painting III- Intermediate Concepts in Painting Hours:3 or
- ART 432 - The Art of the Book Hours: 3
Total Studio or Related Areas with the Illustration Emphasis 86-89 SH
Emphasis in Copywriting Courses:
- ART 473 - Advertising Art Concepts and Copywriting I Hours: 4 or
- ART 474 - Advertising Art Concepts and Copywriting II Hours: 4
15 semester hours from the following:
- ENG 351 - American Novel Before World War I Hours: 3
- ENG 352 - American Novel After World War I Hours: 3
- ENG 425 - Development of the Novel Hours: 3
- ENG 441 - A Survey of American Literature I Hours: 3
- ENG 442 - A Survey of American Literature II Hours: 3
- ENG 471 - Survey of English Literature I Hours: 3
- ENG 472 - Survey of English Literature II Hours: 3
- JOUR 315 - Editing and Production Hours: 3
- RTV 320 - Radio and Television Writing Hours: 3
15 semester hours from the following:
- Eng 201 - US-Intro to Literature Hours: 3
- ENG 315 - Advanced Writing: Creative Writing Hours: 3
- ENG 333 - Advanced Writing:Non-Fiction Hours: 3
- ENG 341 - Technical Communication Hours: 3
Total Studio or Related Areas in the Copywriting Emphasis 85-88-SH
