BFA in Visual Communication with Emphasis in Art Direction

This emphasis in Art Direction prepares students for professional positions as creative team leaders who target specific market audiences and produce single ads or campaigns in printed, broadcast and interactive media. Courses in art direction and advertising emphasize the development of concepts from infancy through the finished product. The Art Direction student gains proficiency in creating headlines, copy, layout and storyboarding, as well as in directing the work of designers, photographers, illustrators and other contributors in single ads or campaigns.

University Studies courses (43 sh)

See the University studies Requirements

Required courses in the major (61 sh)

Core Studio

Art Core/Sophomore Studio:

• ART 110 - Drawing I Hours: 3
• ART 111 - Two-Dimensional Design and Color Theory Hours: 3
• ART 140 - Three-Dimensional Design and Color Theory Hours: 3
• PHO 111 - Introduction to Digital Media Hours: 3
• PHO 112 - Basic Photography I Hours: 3
• ART 211 - Introduction to Visual Communication Hours: 3
• ART 213 - Figure Drawing Hours: 3

Visual Communication Core:

• ART 300 - Typography Hours: 4
• ART 309 - Digital Imaging for Communication Art Hours: 4
• ART 310 - Electronic Media Hours: 4
• ART 365 - Design Communications I Hours: 4
• ART 466 - Design Communications II Hours: 4
• ART 472 - Art Direction Hours: 4
• ART 473 - Advertising Art Concepts and Copywriting I Hours: 4

Required/Emphasis Studio

• ART 416 - Advanced Electronic Media Hours: 4
• ART 473 - Advertising Art Concepts and Copywriting I Hours: 4
• ART 474 - Advertising Art Concepts and Copywriting II Hours: 4

16 hours from the following:

• ART 311 - Multimedia I Hours: 4
• ART 312 - Internet Development I Hours: 4
• ART 313 - Interactive Vector Graphics and Animation Hours: 4
• ART 411 - Multimedia II Hours: 4
• ART 412 - Internet Development II Hours: 4
• ART 463 - Advanced Typography Hours: 4
• ART 464 - Advanced Processes Hours: 4
• ART 465 - Letterpress Hours: 4
• ART 473 - Advertising Art Concepts and Copywriting I Hours: 4 or
• ART 474 - Advertising Art Concepts and Copywriting II Hours: 4
• ART 495 - Internship Hours: 4
• ART 497 - Special Topics Hours: 1-4

Total Studio or Related Areas 77 sh

Required Support Courses (25 SH)

• Art/Design History
• ART 1303 - History of Art I Hours: 3
• ART 1304 - History of Art II Hours: 3

6 hours from the following:

• ART 397 - Special Topics Hours: 1-4
• ART 404 - Contemporary Issues Hours: 3
• ART 405 - History of Modern Art Hours: 3
• ART 407 - History of Graphic Design Hours: 3
• ART 408 - History of Advertising and Consumerism Hours: 3
• ART 409 - History of New Media Hours: 3

Total Art/Design History 9 (12) SH